Educated pet owners that canine incontinence is a medical issue – not a behavioral problem – that can be treated with a prescription medication.
During the three-month trial period, sales in the test markets outperformed all other markets nearly 2 to 1.
Optimized campaign strategy
Through performance testing, tactics were evaluated and adjusted for rollout to additional markets.
Canine urinary incontinence strikes post-spay females of any breed, but many pet owners assume the issue is behavioral. PROIN, available by prescription, can put these dogs back in control. People just need to talk to their vet.
Tongue-in-cheek headlines and attractive pet photography drew attention and lightened what can be a heavy conversation. This ad campaign put the pets front-and-center, reminding people what’s really at stake: the health of beloved family friends.