Winning SXSW with an idea, not a gadget
PIECES TECHNOLOGIES
RESULTS
Leads, sweet leads
Immediately exceeded their goal for new leads – 20 percent of which were “hot.
Know thyself, finally
Pieces Iris now has an identity beyond the technology – one rooted in strengthening communities and reaching people who have always been out of reach.
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Feeling the love
Got serious love from regional and national news outlets, including Yahoo! Finance, Marketwatch, MorningStar, and the Miami Herald.
THE STORY
Pieces Iris™ is a cloud-based tool that connects social service organizations with hospitals to address the social and economic determinants of health. Pieces Technologies wanted the world to know that this tool leads to healthier communities – so they used South by Southwest (SXSW) as their podium.
Instead of spending money on booth schwag (which can be underwhelming and costly), the $5.11 Pieces Tech would have spent on each giveaway was allocated to donations that visitors could make to worthy groups – groups connected with Pieces Iris. All visitors had to do was slip their $5.11 token into their chosen box. Impact … made.