Making video conferencing … lovable?
LIFESIZE
RESULTS
Harry Caray says, “Holy cow!”
In the Chicago market, this integrated campaign was led by Harry Caray (ok, a great impersonator). “Harry” demoed the system and made people love the kickoff meeting.
The downloads roll in
Targeted Chicago-based, sports-loving sales reps, who downloaded more than 240 trial subscriptions, and gave Lifesize its best sales quarter in years.
Take it from them
“We can tell you that the creative [Burns] developed was second to none. With that kind of teamwork, it’s no wonder everything came together so well.
THE STORY
Lifesize needed to convince people that virtual meetings can be enjoyable and inclusive, no matter where the participants are. It was a tall order for a company that operates under the specter of traditional video conferencing hassles.
For this integrated campaign, which positioned Lifesize as a preferred video conferencing vendor to a leading technology provider, local superstar Harry Caray did the marketing for us. What better way to showcase video conferencing than to orchestrate an enormous video summit that you couldn’t resist? Before they knew it, the target audience really was loving their meeting.