Hybrid IT, made 1,450% more accessible
CLOUD28+
Experience design | Website development
RESULTS
Yes, these are the real numbers
1,450% increase in conversions in just two months for the world’s biggest aggregator of cloud computing service
Happy users = happy worldwide adopters
Immediate impacts on user engagement and satisfaction across the site. The Cloud28+ user experience finally lives up to the quality of its solutions.
Getting beyond the end consumer
The site and its new approach garnered accolades from service providers, who see it as an important sales tool – and the key to their livelihood.
THE STORY
Cloud28+ aspires to spread hybrid cloud around the world. Backed by Hewlett Packard Enterprise, it’s an online community that connects customers with cloud service providers directly. HPE stays out of the way of the transactions, but it provides the technology that underpins these solutions.
The website wasn’t providing users the experience they expected. To eliminate customer confusion and provide sales support for partners, the updated site segments visitors into two groups. The simple, conversion-focused design attracts users with strategically placed calls to action and organized content.